Brand Development

Your Journey Begins Here.

We are specialists at getting products to market quickly, cost effectively and successfully. Regardless of where you are in your product life cycle, we can effectively get you to the next step. Whether you are in the idea phase, have a functioning prototype, or are ready for a full-scale product launch, our team of engineers, designers, merchants, marketers, sourcing agents, and new business development experts will ensure that your brand will be profitable and grows exponentially.

Every product is unique and requires a different range of expert services to support its development and growth.

We have the capabilities to handle all aspects of your brands development from R&D, sourcing, and manufacturing to merchandising, marketing and sales management.

We can step in at any point in the process and partner with you to create a path to success.

Give us a quick call to find out how we can make you our next success story!

Trennel USA provides a portfolio of high-quality services and experience in:

Research & Development

  • Intellectual Property Assessment
  • Patent Research & Processing
  • Product Development
  • Marketplace Assessment 
  • SWOT Analysis

Global Sourcing

  • Access to Global Supplier Network 
  • Specialization in the application of technologies infused with a variety of material applications, such as: 
    • Elastomer Foaming (Polyurethane, EVA, TPE)
    • Pressing & Printing (Silicone, Polyurethane)
    • Knitting & Weaving
    • Textile & Dyeing

Buying and Planning 

  • Purchasing
  • Vendor Agreements 
  • Forecasting 
  • Demand Planning 
  • Cost of Goods Records
  • Margin Assessment 
  • Business Performance Review
  • Hindsight Reporting   

Manufacturing

  • Manufacturing Oversight 
  • Production Capacity Assessment 
  • Production Schedule Planning 
  • Quality Control
  • Regulatory Compliance

Merchandising 

  • Competitive Monitoring 
  • Pricing Strategy 
  • Product Profiles 
  • Packaging 
  • Point-of-Purchase 
  • Category Management 

Marketing 

  • Overall Brand Strategy
  • Packaging Design
  • Website Design & Development
  • Website Management, SEO, SEM
  • Digital Media Advertising (PPC)
  • Social Media Management
  • TV/Radio/Video Production
  • Traditional Media Buying
  • Trade Show Display
  • Multimedia Presentations

Sales Management 

  • Projected Revenue 
  • Multi-Channel Planning
  • Wholesale Strategy
  • Promotional Strategy
  • Recruitment & Onboarding Sales Representatives
  • Salesforce Management 

Supply Chain Logistics 

  • Inventory Management
  • Inbound and Outbound Transport Handling 
  • Customs Brokers Liaison 

Fulfillment and Distribution 

  • Recruitment & Onboarding 
  • Inbound & Outbound Shipment Tracking
  • Order Processing
  • Inventory Management
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